Is Your Transportation Operation Pro-Data?
Article by: Kelsey Owens, Sales Associate
Internet of Things enhances transportation
Seamlessly navigating the parking landscape is top priority for parkers, parking operators, and municipalities alike. Today, it’s no surprise that parker’s expect their parking experience to be one that doesn’t require a large amount of effort, especially with the implementation of mobile technology. The transportation industry has transformed, especially when it comes to the connectivity parker’s expect. As the industry changes, it’s seeing a major shift towards becoming a more data-driven environment.
But how exactly can the industry move toward being pro-data?
Cue: The Internet of Things (IoT). The IoT is the idea of connecting devices through the Internet “to gather data and communicate with each other”.
Picture this: you have a team meeting at a downtown coffee shop. There’s some major construction on your route-of-choice. Your smartphone immediately gets an alert from your GPS, which then notifies your team members that you’re running late due to traffic congestion. Your GPS then reroutes you to your destination, and directs you to the closest available parking spot from the shop. Once you park, you pay for your parking session via your smartphone.
Sounds like a piece of cake, right? Thanks to the IoT, parkers, in this instance, have the ability to completely power their life through the connectivity data has brought to the table.
How will this affect the transportation industry?
Although we can’t predict the future, it’s quite obvious the IoT will alter the transportation industry — that’s for sure. With an infinite amount of possibilities, from pavement street and stop light sensors that assist with traffic flow and turn off when they are not in use, to law enforcement and medics getting an alert when there’s an accident — the Internet of Things will certainly enhance mobility. With apps like Passport’s mobile parking app, users have the ability to handle the entire parking experience from their smartphone. For parking operators and city decision makers, they have the functionality to analyze data from Passport’s backend management platform — Opsman. Users can gain access to real-time data, reports, and can manage roles in Opsman. Having the ability to seamlessly sync data through a single platform gives users the connectivity they want. As more data is readily available, there will be a transformation in how we get to where we’re going. Not only will there be an increase in technology, but users will be able to make more accurate and data-driven decisions.
Things are already changing…
Think autonomous cars. As self-driving cars hit the market, the vast amount of connectivity will completely change the mobility game. For one, the car does the work — meaning, it not only will decide on the ideal route based on sensors, but it will completely drive the car. Today, lots of cars already have sensors — everything from conserving fuel to turning your windshield wipers on automatically when it starts to rain. Google even utilizes GPS information from Android phones to “compare posted speed limits to how fast drivers are actually going”. When there’s traffic congestion, Google maps will color in the map and might even alter your route to prevent you from experiencing delays. According to Morgan Stanley, every year this IoT functionality has the ability to save 30,000 lives and prevent 2.12 million injuries.
As the Internet of Things gains momentum, there’s no doubt that it will transform transportation. With new innovations on the horizon, it’ll be interesting to see how mobility follows suit.