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SORTA Approves Contract for Mobile Ticketing App

Originally published on go-metro.com.

SORTA Approves Contract for Mobile Ticketing App

May 17, 2016 –

CINCINNATI – Today the Southwest Ohio Regional Transit Authority awarded a contract to Passport for the creation of a Mobile Ticketing App that will allow public transit riders to purchase fare on smartphones and tablets.

Passport is the industry-leading mobile payment provider specializing in enterprise mobility solutions and has recently created mobile ticketing applications for the Sacramento Regional Transit District and the Jacksonville Transportation Authority, in addition to working with the City of Cincinnati to create its parking meter app.

“Our customers want convenience and flexibility in how and when they purchase fare,” said Metro CEO Dwight A. Ferrell. “The mobile ticketing app will alleviate the need to carry cash or visit a ticket vending machine, which will make using public transportation even more attractive and seamless and is just one more way we are working to reinvent Metro’s service.”

“We are excited to work with the Southwest Ohio Regional Transit Authority to deliver a mobile application that provides a complete rider experience. More and more, smartphones are being used to improve many facets of life, including mobile ticketing. Now, from trip planning to transit-fare purchases, passengers can connect with the Metro in a whole new way,” said Daniel Bliley, Director of Marketing for Passport.

The mobile ticketing app, expected to launch in August 2016, will greatly enhance the customers’ experience by enabling them to plan, track their bus in real-time and pay for their trip in one simple, secure app. Riders will be able to purchase bus and streetcar fare electronically through their cell phone or tablet and simply display the fare purchase on their mobile device for validation when they ride.