University Enhances Transit With Efficient Mobile Ticketing Solution

The transit experience is at the core of being “multimodal”. According to the American Public Transportation Association, in 2013 the U.S. increased public transit trips to 10.7 billion, which is the highest increase in 57 years. Public transportation is gaining popularity and universities around the world are taking note. As more cities are being deemed “smart cities”, mobile technology is enhancing mobility and universities are following suit.


The University of Arizona is pushing their transit operations to new heights. With mobile transit platform, GoTucson, students can take advantage of a semester or yearly eligibility program at a discounted rate. To enroll in the mobile transit program, students are given a one-time use code by the school to ride the Sun Tran or Sun Link; once they enter the code into the app – their fare is discounted. Through the app, students have the ability to plan, track, and pay for their transit trip via smartphone, and can even manage their fares and boarding passes with Trip Manager. Trip Manager acts as a digital ‘wallet’ and gives users the functionality to load money into the app with their credit / debit card for future use.

“Convenience goes a long way, especially for students,” said Tydus Mana, Client Success Manager at Passport. “GoTucson provides users with a seamless experience that makes planning, riding, and paying for public transportation as simple and effective as possible.”