Utah Transit Authority (UTA) has one of the largest coverage areas of any public transportation agency. UTA’s use of mobile-first technology creates accessible and equitable transit solutions for all riders, now and as they prepare for future innovations. “What I see for the future of transportation is that it will be more connected, electric, safer, and more efficient. This is all technology driven. As a public transit agency, we care that shared transportation is a priority across all modes. We are focused on reducing congestion and improving the air quality, and we will do what it takes to get there,” said Monica Morton, Fares Director for Utah Transit Authority.
UTA found success with Passport’s transit management platform, including a private label mobile ticketing app known as UTA GoRide, which provides riders with an easy way to pay for transit fares on-the-go. “We chose Passport because they are in it for the long haul, they are here to support us through everything that we need. We wanted somebody that could provide us with a good value, and we wanted to make sure they could change as technology changed and keep up with the business requirements that we had. Our experience with Passport so far has been great, and we’ve thoroughly enjoyed our time and implementation with them,” said Morton.