Article by: Tydus Mana, Client Success Manager

Nintendo has announced their new console, “Nintendo Switch”, and it’s a game changer (no pun intended). Their new marketing video is heavily targeted at mobility, community, and an on-the-go lifestyle. Over the past few years, Nintendo, a legacy, a legend, and even a synonym for video games, struggled when compared to other systems. The Japanese market prefers handheld systems over home consoles, which explains the massive push for their Nintendo DS system. In the U.S., home consoles are still a staple and the competition between Microsoft and Sony is tougher than ever.

You might be wondering how this all connects to the transportation industry. Above all, taking public transit lets the mobile experience continue. With Passport’s mobile transit app, you can skip the kiosk lines and pay for your transit fare with your smartphone while still having the functionality to bring your home gaming experience along for the ride with Nintendo Switch. Seamless transition from place to place can create an experience like never before. The video game and transportation industries may be completely different, however the message is similar: mobility makes life easier and improves the customer experience.