One of the fastest growing cities in North America, Toronto, ON is a hub for the design, finance, science and media industries. Lake Ontario, a multitude of museums and major league sports attract tourists from around the world to the city. The influx of residents and visitors alike results in high traffic and congestion for the 55,000 on and off-street parking spaces, which are expertly managed by the Toronto Parking Authority (TPA), a pioneer in the parking industry for decades. A key aspect to TPA’s innovative parking operation is the Green P mobile pay parking app, powered by Passport.
“The team at Passport is amazingly enthusiastic about the product, and it’s a fantastic product– way ahead of the industry. It’s cloud-based, leading-edge technology, and highly configurable.” Ian Maher, Parking Director, Toronto Parking Authority
With Passport’s comprehensive mobile payment solution, the Toronto Parking Authority has decreased its reliance on meters and cash– reducing costs and making on-street and off-street parking operations more efficient.
The cloud-based mobile pay operation currently brings in almost half of Toronto Parking Authority’s parking revenue and costs about one third of what it takes to operate the hardware-based pay-and-display program. Nearly $1 million in parking transactions are processed through the Green P app on a weekly basis.
The Green P app easily integrates into the Toronto Parking Authority’s enforcement platform. Parking payment compliance has increased since the launch of mobile pay parking and ticket issuance has decreased by 29%. Providing a fast and convenient mobile payment option means parkers will not only pay for parking, but that they can easily extend their sessions, which Toronto sees as a major win for citizens and visitors.
TPA credits Passport for its knowledge of the parking industry and using that to create a comprehensive parking management solution, seeing Passport’s back office platform as the key to its mobile payment success. Parking Director Ian Maher states that “The perception is that the program is the app. It’s not, it’s the back office– the location IDs and the rules– that provides visibility into the operation.”
A User Favorite
The progressive-profiling feature of the app is a favorite of both Toronto and its parkers, as was a promotional partnership with PayPal, which gave users $5 for every $20 loaded onto the digital wallet within the app with PayPal, which helped boost utilization at launch. Users also love being able to use the app on-the-go or in the comfort of their cars instead of waiting at a meter in frigid temperatures.