Whether a city is just beginning its digital journey, refining existing operations, or ready to take on what’s next, meeting them where they are is how real partnerships are built. That belief has guided Passport from the start, and it continues to shape how we operate, grow, and support the communities we serve.

In 2025, that commitment showed up in meaningful ways. We worked alongside 800+ clients, powered 117M parking transactions, activated (implemented) our products 276 times, and surpassed $4.8B+ in total payments processed. Our technology scaled. Our ecosystem expanded. And our pace never slowed.

But through all that momentum, one thing stayed constant: our clients remain at the center of every decision we make. As we look back on the year, we’re proud of what we delivered, and even more proud of the collaboration and partnership that made each milestone possible.

Here’s a look at a few of the ways our teams showed up for cities in 2025.

Client Success: Partnerships Built Through Presence

Meaningful partnership begins with understanding the goals and challenges shaping each city’s operations. That’s why our Client Success team continued to prioritize hands-on engagement throughout the year.

• Every client—regardless of size, complexity, or product mix—has a dedicated Client Success representative focused on their long-term success
• We completed 60 unique client visits across North America, creating space for in-person conversations that shaped roadmaps, informed product improvements, and helped cities maximize partnership value.
• Our teams also attended or exhibited at more than 30 industry and regional shows, staying connected to evolving needs and bringing insights back to our clients.

This face-to-face approach has always been part of how we work, and it remains a cornerstone of how we build strong, lasting partnerships.

Implementation: Delivering With Speed, Clarity & Care

Every new product activation, client launch, or expansion has one goal: helping cities deliver value to their communities as quickly and cleanly as possible. Our Implementation team streamlined the path from kickoff to go-live, ensuring projects stayed clear, coordinated, and high-touch from start to finish.

• Delivered an average turnaround time of under 80 days, supporting efficient, well-organized multi-product launches.
• Continued refining processes to keep projects moving smoothly, creating a clear and confident path from kickoff to go-live.

Across hundreds of activations, the team balanced efficiency with thoughtful execution, setting cities up for long-term success.

Support: Modern Tools for Modern City Needs

Support has always been a core part of how Passport serves cities, and in 2025 we focused on enhancing that experience to make it even more intuitive, responsive, and aligned with what our partners expect. This year, we improved our Customer Support Platform to give clients a smoother way to get assistance, with clearer communication, easier ticket submission, and a more streamlined experience from start to finish.

These enhancements were designed to reduce friction, deliver answers more quickly, and strengthen the reliability cities count on every day. And the impact is already being felt. As one partner shared:

“The new support desk update has streamlined how we get help. Submitting tickets directly through the Passport back office is easy and convenient, reinforcing Passport’s commitment to reliable, responsive support.”

— Katie Soukup, Parking Enforcement Coordinator for the City of Hudson, WI.

By continuing to refine the tools and processes behind our support experience, we’re ensuring city teams have what they need: clarity, confidence, and a dependable partner every step of the way.

Continuing to Raise the Bar in 2026

As we look toward 2026, our focus is on building even stronger partnerships and delivering an experience that feels seamless, responsive, and aligned with what our clients need to succeed. We’re committed to spending more time alongside our city partners, understanding what’s working, uncovering new opportunities, and ensuring every interaction is clear, timely, and meaningful.

We’ll keep refining how new programs and products come to life, helping cities move from idea to implementation with confidence. And as we continue to enhance the client experience, our goal is to make every step simpler, faster, and more intuitive for the teams who rely on Passport each day. On the technology side, we’re investing in tools that bring data together, streamline operations, and empower cities to make more informed decisions with less friction.

No matter how much we scale, our commitment remains the same: Serve cities. Build trust. Deliver outcomes. And always keep the client experience at the core of how we work.