Clean Technology is Good Business

This article originally appeared on by Larry Myler

Would you like to expand your bottom line by shrinking the carbon footprint off every customer you serve? Many companies are successfully doing just that by developing new technologies that help customers become more sustainable in their operations. This is good business, and it’s big business because most large organizations have a directive to decrease consumption and become more sustainable. Cox Enterprises, a conglomerate with 50,000 employees, has the goal of achieving carbon neutrality on an accelerated timeline. Robert Fairey, Senior Director Energy Procurement and Waste Diversion at Cox, has targeted three major pillars for management and reduction: Water, waste and energy. A large problem Fairey wrestled with was the number of utility companies that supply Cox with water, waste management and energy. “We have over 40,000 utility accounts across our divisions,” laments Fairey. “That has been difficult to keep up with, to say the least.”

Enter Urjanet, a clean-tech company that consolidates all of those individual bills from numerous accounts into a single data set that can be managed in one dashboard by customers like Cox Enterprises. “Now we can analyze costs and benefits, make better decisions, understand our consumption patterns, and better manage water, waste and energy usage,” reports Fairey.

Urjanet CEO, Sanjoy Malik, describes the problem his company solves. “Many large organizations are still dealing with separate paper bills to make energy purchase decisions. Some of our clients were trying to manage as much as $1B in electricity purchases alone.”

Another example of a carbon challenge and its tech solution involves municipalities that need to better manage transportation within their borders. Most cities struggle with how to efficiently move, park, manage and collect revenue from transporting people and cargo. If handled well, environmental impacts and costs related to transportation can be reduced, even while revenues increase.

Salt Lake City, as an example, recently adopted a new system named Park SLC, powered by tech company, Passport. According to Robin Hutcheson, Salt Lake City Transportation Division Director, “Passport allowed us to configure our platform to meet our city’s unique challenges and goals.” With every city having different needs and goals, a key to this solution has been flexibility. Passport Founder and Co-CEO Bob Youakim observes, “We had to create a system that could be adapted to the requirements of cities like Chicago, Omaha, Boston, Toronto and Victoria.”

The need for carbon footprint reduction is in full swing inside large organizations. How can your company take advantage of this megatrend by developing flexible technology that simplifies this task?