Passport, the leading provider of mobile technology for parking and transit, announces that Rob Luke has joined the team in the newly created role of Head of Design. He joins Passport to oversee the user experience of the company’s growing roster of mobile and online products for cities, universities, and private operators across North America.

Rob joins Passport from Skookum, where he led a team of talented designers to problem solve complex design challenges for companies. Rob’s focus on marrying design simplicity with delightful interactions and experiences has lead to many successful launches on iOS, Android and Web platforms.  He is genuinely excited to use his cross platform experience to tackle updates to UI and UX in Passport’s variety of customer and business applications to help its clients take their operations to the next level.

“We are excited to add a person of Rob’s caliber to the Passport team. His experience and talent will bring tremendous value to the firm, continuing on our foundation of innovation in the industry,” said Bob Youakim, Chief Executive Officer at Passport.  “The future of companies is about design, creativity, and customer experience. His leadership will have a direct impact on all three aspects and clients will begin to immediately see the results.”

Passport’s market leadership in parking and transportation has led to a diversified portfolio that includes mobile ticketing for transit, mobile parking enforcement, digital permitting, and a real-time back office management portal. Mr. Luke will focus on creating an integrated user interface design that provides a seamless customer journey for Passport users across parking and transit.