By Rachel Kleman, Product Manager, Parking

Launching gated parking in Toronto wasn’t just about rolling out a new feature – it was about completely rethinking how people park in one of North America’s busiest cities. For a city that values efficiency, our mission was simple yet ambitious: create a parking experience so seamless, it feels like second nature.

The new functionality enables Green P users to access a QR code in-app for seamless entry and exit at participating gated facilities. This feature automatically charges their wallets for parking time, creating a branded, contactless, and hassle-free experience.

The Challenge

Let’s face it: traditional gated parking systems haven’t always been the most seamless experience. Managing paper tickets, multiple payment methods, and various backend systems can create challenges for both operators and drivers. Our goal? Bring all of that together into a streamlined, app-based experience under the Toronto Parking Authority (TPA) umbrella. That meant integrating complex systems – like physical gates and backend APIs – into a single, reliable solution for a wide range of parking scenarios.

The Approach

This project was no small feat. Here’s how we turned an ambitious vision into reality:

1. Focusing on the User Experience

We started by putting ourselves into Toronto drivers’ shoes. What’s working for them? What’s not? Those insights shaped every decision, from introducing QR Code access to enabling auto-reloads in the wallet. Every feature was designed to make parking easier, faster, and stress-free.

2. Collaborating Above All Else

No one builds something this complex alone. We partnered closely with TPA and PARCS providers to align on technical specs, financial workflows, and scalability goals. This collaborative approach helped us tackle challenges head-on while staying focused on a shared vision.

3. Relentless Testing

We tested every possible scenario to make sure the system could handle real-world complexities. From simulating network outages to testing payment failures, nothing was left to chance. On-site field testing brought everything together, ensuring the launch was rock-solid.

4. User-Centered Rollout

Moving to a digital system required careful onboarding. We prioritized clear, simple in-app instructions and strategically placed signage to guide users through the process. The goal? Help drivers transition smoothly without skipping a beat.

What’s Next?

This launch is just the beginning. With feedback rolling in and real-time data at our fingertips, we’re constantly refining the system. Looking ahead, innovations like license plate recognition (LPR) are on the horizon, promising an even smoother experience.

This project reminded me that innovation isn’t just about technology – it’s about how we work together to solve problems and make life better for the people who use our solutions. The Toronto Parking Authority’s gated parking system is setting a new standard for modern parking, and I can’t wait to see where we take it next.