The City of Providence’s historical success and popularity with parking meters made city officials hesitant to implement new technology, such as mobile pay parking. Fast forward more than eight years, and the story has changed: When the Passport Parking app went live in the City, officials saw the flexibility and ease of use of the mobile payment option and realized it was here to stay.
In the summer of 2022, the City of Providence launched a validation program and radio ads to help drive awareness of the Passport Parking app. The validation program ran from June to July 2022 and as a result, the City saw an 81 percent increase in transactions and a 68 percent increase in mobile pay revenue compared to the same time period in 2019.
After the validation program and radio ads ended, the City continued to see upticks in mobile pay numbers. In fact, the City saw a 42 percent increase in transactions and a 28 percent increase in mobile pay revenue from December 2021 to December 2022, all pointing to the effectiveness of the program and the sustained adoption of the mobile pay app.
Discover more on how Providence is partnering with Passport to streamline and optimize its parking operations in its success story.